At the start of the year 2013, XL Videotechnik GmbH implemented two spectacular events for the automobile manufacturer Mercedes-Benz. As general service provider, the video specialists realized the media equipment for Daimler’s trade fair booth at the ”North American International Auto Show 2013”. Also, at a magnificent New Year’s reception at which Mercedes-Benz was presenting the new CLA class, XL Video was responsible for the media equipment.
The opening event of the year on 13th January 2013 saw Daimler welcoming journalists from all over the world and international representatives of the enterprise to the Westin Hotel in Detroit, Michigan. The event concept was developed and realized by Oliver Schrott Kommunikation as the lead agency in collaboration with the press department of Mercedes-Benz cars.
The technical highlight of the New Year’s reception was provided by two large media surfaces consisting of just under 90 square meters of high-resolution Hibino LED with a pixel pitch of six millimetres and just under 100 square metres of Pixled F6 LED running horizontally as well as on the ceiling of the ballroom in the Westin Hotel. Guests experienced the presentation of the new CLA class close up and were really enthusiastic about the new multimedia experience.
For the New Year’s reception, XL Video transported over 16 tons of material by air freight to Detroit as well as making eight technicians available on site. The tight schedule for setting-up and dismantling the equipment posed a particular challenge as did the geometry of the location. Since the venue was a ballroom on the second storey of the Westin Hotel, a platform had to be constructed outside the building as an extension and all the material brought in on a ramp.
At the “North American International Auto Show 2013”, which ran from the 14th to the 27th January 2013 in the Cobo Center in Detroit, XL Video realized the media equipment for the trade fair booth of Mercedes-Benz. Real eye-catchers on the Mercedes-Benz booth were large LED media surfaces comprising almost 55 square metres of high-resolution Pixled F6 LED equipment. They consisted of 32 x 8 modules plied with content by DVS HD Pronto. The media was controlled by a V-Control system.
Caption: The New Year’s reception of Mercedes-Benz in Detroit (photo: Andreas Keller)
XL Video GmbH
XL Video is an internationally renowned supplier of large-image video equipment for events with its German base in Oststeinbek near Hamburg
XL Video GmbH
Bergstücken 11
22113 Oststeinbek
Germany
Phone +49 (0)40 / 71 00 82-0
Internet www.xlvideo.de
Contact: Denis Papin, Nidal Echaust
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