Happy winners and a full house . . .
The first BrandEx Awards ceremony took place on the evening of 15 January at the Messe Westfalenhallen in Dortmund. The new creative competition for successful live communication had its premiere at the International Festival of Brand Experience.
Below you’ll find a list of the award winners and their projects.
ARCHITECTURE
Best Stand S
Gold: Surreal Uniqueness, sophiegreen for 2tec2_Limited Edition/Le Tissage d‘Arcade
Silver: Swisspearl auf der BAU München 2017, blu donau projects for Swisspearl Group
Bronze: Steck uns deine Idee! OBI auf der Wohnen und Interieur, MATT CIRCUS for OBI Österreich
Best Stand M
Gold: Osram OS – THE SHAPE OF ENERGY, Bachmannkern for OSRAM Opto Semiconductors
Silver: International Paris Airshow 2017 MTU, VRPE Team for MTU Aero Engines
Bronze: adidas, Outdoor 2018, D’art Design Gruppe for adidas
Best Stand L
Gold: Der schöne Wahnsinn, VOSS+FISCHER für PALMBERG Büroeinrichtungen + Service
Silver: Ledvance-New Next Level, Bachmannkern for LEDVANCE
Bronze: Siemens Concept Mall, Schmidhuber Brand Experience for BSH Hausgeräte
Best Brand Architecture
Gold: The Macallan Visitor Experience, ATELIER BRÜCKNER for The Edrington Group
Silver: CREATING NEW DIMENSIONS – MIELE @FLUORISALONE 2018, Wunderland Deutschland for Miele & Cie.
Bronze: Mercedes-Benz Dialog-Plattform IAA 2017, jangled nerves for Daimler
Best Thematic Exhibition
Gold: SBB im Verkehrshaus der Schweiz – Ausstellung „Mobilität der Zukunft“, Habegger for Schweizerische Bundesbahnen SBB CFF FFS, Verkehrshaus der Schweiz Luzern
Silver: Grand Basel – Exceptional Show Architecture for Automobiles, Winkler Livecom for Grand Basel
Bronze: Driven by German Design, jangled nerves for Volkswagen Group, Kultur und Gesellschaft
Best Store Concept
Gold: Schubert Apotheke, raumkontor Innenarchitektur for Schubert Apotheke
Silver: Samsung Showcase – The Pioneer’s Playground, Cheil Germany for Samsung ElectrIcs
Bronze: #PUREVELAR, VOSS+FISCHER for JAGUAR LAND ROVER DEUTSCHLAND
EVENT
Best Brand Activation
Gold: re:imagine Street ARt, Cheil Germany for Samsung Electronics
Silver: BMW Formula E – Virtual Launch, congaz vmc for BMW Motorsport
Bronze: PUBG – Brought to Life, Cheil Germany for PUBG Corporation
Best Live PR
Gold: Vision URBANETIC World Premiere, Oliver Schrott Kommunikation for Daimler
Silver: Audi Cup 2017 – Hologramm Pressekonferenz / Team Vorstellung, brands and emotions for AUDI
Bronze: Volkswagen Group – shaping the future, insglück Gesellschaft for Markeninszenierung für Volkswagen Global Group Communications
Best Motivation / Best Employee Event
Gold: Merck 350 – Global Employee Event, fischerAppelt, live marketing for Merck
Silver: Euses Quartier – eifach sympathisch, Gruber & Ianeselli for Zürcher Kantonalbank
Bronze: Covestro Innovation Celebration EMEA 2017, insglück Gesellschaft for Markeninszenierung für Covestro
Best Corporate Event
Gold: 150 Jahre Tengelmann. Weiterhandeln. Festakt, MATT CIRCUS for Tengelmann Warenhandelsgesellschaft
Silver: Caterpillar Night of the Challenger, tisch13 for Caterpillar
Bronze: Hall of Fame der deutschen Forschung 2017, Jazzunique for Merck
Best Conference
Gold: MQ! The Mobility Quotient, Pure Perfection for Audi
Silver: InvestmentAktuell 2018 – WeltWeitSichten, insglück Gesellschaft für Markeninszenierung for Union Asset Management Holding
Bronze: WELCOME TO Y/OUR NEXT LEVEL, onliveline – Büro für Konzeption und Inszenierung for Daiichi Sankyo Deutschland
CROSSMEDIA
Best Integrated Brand Campaign
Gold: Samsung Land of Emojis, Cheil Germany for Samsung Electronics
Gold: Monnem Bike, ottomisu (previously pro event live-communication) for Stadt Mannheim / Fachbereich Stadtplanung
Bronze: EQT Support 93/Berlin, cip marketing for adidas
Best Interactive Installation
Gold: Inspired by You, Cheil Germany for Samsung Electronics
Silver: Curiosity Space, congaz vmc for Merck
Bronze: Volkswagen Intuitive Car Finder, SCHACHZUG – Agentur für Markenkommunikation for Volkswagen
PLANNING, CRAFT, PRODUCTION
Best Project Management
Gold: UN-Weltklimakonferenz 2017 (COP23), Vagedes & Schmid für Bundesministerium for Umwelt, Naturschutz, Bau und Reaktorsicherheit BMUB (now BMU)
Silver: Volkswagen Group – shaping the future, insglück Gesellschaft for Markeninszenierung für Volkswagen Global Group Communications
Bronze: Deutsche Vermögensberatung – Vermögensberatertag 2018, Zweiplan for Deutsche Vermögensberatung
Best Craft
Gold: Volkswagen Intuitive Car Finder, SCHACHZUG – Agentur für Markenkommunikation for Volkswagen
Silver: Fraunhofer Jahrestagung 2018, onliveline – Büro für Konzeption und Inszenierung for Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung
Bronze: Qatar Opening National Library 2018, Lichtfaktor and fischerAppelt, live marketing for Qatar Foundation/National Library
FRESH
Fresh Award Juniors
Winner: Projekt „Nicht so nachhaltig, wie du denkst“, Lisa Girard, Grayling Deutschland
Fresh Award Students
Winner: Konzept Livekommunikation Ethletic BrandEx Fresh 2018, Simran Chandhok, Alena Mignon Knaebel, Susanne Müller, Leon Tallner ISM Stuttgart
Fresh Award Freelancer
Winner: 30 Seconds For Earth, Stani Tellow, Stani Tellow
Info: www.brand-ex.org
Photos: https://fotos-2019.brand-ex.org/Brand+Ex+2019
International Festival of Brand Experience
With the International Festival of Brand Experience (BrandEx), the initiators BlachReport, Messe Dortmund, FAMAB and Studieninstitut für Kommunikation are creating an exclusive platform for event managers and creatives, PR and communication specialists, advertisers, marketeers, scholars, service providers and bright young talents from the trade fair industry, architecture and live communication – nationally and internationally. BrandEx consists of a congress plus the BrandEx Awards ceremony which recognises the year’s best projects in the areas of live marketing and brand architecture.
January 2019 / International Festival of Brand Experience
Contact: Karin Ruppert
Phone: +49 151 43815673
E-mail: ruppert@brand-ex.org
Initiators:
BlachReport, FAMAB Kommunikationsverband e.V., Messe Westfalenhallen Dortmund GmbH, Studieninstitut für Kommunikation GmbH
Organisers:
Messe Westfalenhallen Dortmund GmbH, Strobelallee 45, 44139 Dortmund
