Operating as an „Experiential Lab“
The event measuring startup THESE GUYS will present its innovative xKPI system for live communication analysis and evaluation at the Web Summit in Lisbon from November 11-14, 2024.
At this global event, THESE GUYS will showcase the potential of the xKPI ecosystem, designed to analyze event data and enhance performance. With the xKPI cockpit and the two key modules, FLOW and NEURAL, the system enables real-time tracking and sentiment analysis, visualization, and live optimization. By positioning itself as an „Experiential Lab,“ THESE GUYS combines agile software development with expert analytics to deliver exceptional event experiences.
Since 2009, the Web Summit Lisbon has brought together leading insiders and companies from around the world. The four-day event features over 1,000 talks across 15 topics, including Fintech, AI, SaaS, and startups. In addition to the main event in Lisbon in November, the Web Summit hosts other major tech events in Rio, Qatar, and Vancouver.
THESE GUYS GmbH i.G.
As an Experiential Lab, THESE GUYS offers xKPI, a software that analyzes diverse data from live events. This includes visitor behavior metrics such as movement patterns, time spent at points of interest, and networking activities. Additionally, the system captures emotional responses, providing insights into communication and motivation. By offering data-driven decision-making support and live intervention capabilities, the system increases both effectiveness and safety. Founded in 2024, the company continually expands its portfolio and distributes its software through partner agencies, tech service providers, and exhibition contractors.
THESE GUYS GmbH i.G.
Loewenichstraße 3
D-91054 Erlangen
Contact: Karin Schneider
karin@these-guys.com
Tel.: +49 151 5789 0022
Website: www.these-guys.com
